About Valors

We're rebuilding the creator economy around revenue.

Valors is a performance-first influencer and affiliate network — connecting brands to creators who drive measurable, attributable sales across MENA and global markets.

Our mission

Make every creator dollar accountable.

For a decade, the influencer industry sold reach. Brands paid for impressions, creators chased follower counts, and nobody could answer the only question that mattered: did this drive a sale?

Valors was built to answer that question — at scale, in real time, with server-side attribution that holds up to a CFO's audit.

Our story

From performance team to platform.

Founded in 2022 by performance marketers who ran nine-figure paid budgets at regional commerce leaders, Valors started as an internal tool. Brands kept asking how it worked. So we opened it up.

Today we power performance creator programs for some of the largest brands in MENA — and we're expanding globally.

$120M+
Creator-driven GMV
8,500+
Active creators
12
Markets
180+
Brand partners
What we stand for

Four principles. Every decision.

Revenue, not reach

Vanity metrics built the influencer industry. Attribution will rebuild it. Every decision we make starts with the question: did this drive a sale?

Trust by default

Server-side tracking, fraud-resistant attribution, transparent reporting. Brands and creators see the same numbers — always.

Operator first

We build for performance teams who run real budgets. No fluff, no decks, no vague case studies — just systems that scale.

Creators are partners

Long-term, repeatable revenue beats one-off campaigns. We invest in creators who treat their audience like a business.

The team

Operators building for operators.

Performance marketers, engineers, and creator-economy veterans across four offices.

AH
Ahmed Hassan
CEO & Co-founder
SM
Sara Mansour
COO & Co-founder
OK
Omar Khaled
Head of Growth
LF
Layla Farouk
Head of Creator Network
YA
Yousef Adel
Head of Engineering
NS
Nora Saleh
Head of Brand Partnerships
KN
Karim Nabil
Head of Analytics
HT
Hana Tariq
Head of Operations
Where we work

Four offices. One network.

Dubai
UAE
Headquarters
Riyadh
KSA
Brand partnerships
Cairo
Egypt
Creator network
London
UK
Global expansion

Build with us.

Whether you're a brand scaling a creator program or a creator ready to build a real revenue channel — we want to talk.