FeaturedStrategy
Why follower count is the worst KPI in 2026
Reach metrics built the influencer industry. Attribution will rebuild it. A field guide for performance teams ready to retire CPM thinking.
Ahmed HassanApr 12, 20268 min read
Insights
Playbooks for the performance creator economy.
Strategy, benchmarks and field notes from the Valors team and the brands we work with.
Benchmarks
MENA creator commerce benchmarks — Q1 2026
Median ROAS, conversion rates, and AOV across 12 markets. The numbers performance teams ask us for.
Apr 8, 20266 min read
Playbook
How to launch an always-on creator program in 30 days
The week-by-week build plan we use with brand partners — from creator sourcing to first attributed sale.
Apr 2, 202612 min read
Tracking
Server-side attribution for creator commerce, explained
Cookies are dead. Pixels are unreliable. Here's how server-side tracking actually works — and why it matters.
Mar 24, 202610 min read
Creator economy
The unbundling of the influencer agency
Networks, platforms, talent managers, attribution vendors. Where each one wins — and where they don't.
Mar 18, 20267 min read
Case study
How a regional beauty brand scaled to $4M creator GMV
180 creators, 9 months, one attribution stack. The systems and decisions behind the growth.
Mar 11, 20269 min read
Strategy
Coupon codes vs. tracking links: when to use which
A simple decision framework for choosing the right attribution method per campaign type.
Mar 4, 20265 min read
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